Grit Coffee was born out of a hardworking spirit and a love for serving people. We are steadfast in our search for the best coffees from the best farms doing their best work to serve the communities around them, and we roast those beans with care and intentionality to be enjoyed by all. We aim to tell the story of the many hands and thoughtful acts that go into delivering each coffee — from planting the seed to preparing the perfect cup.
Grit Coffee was founded in 2008 as Para Coffee near the grounds of the University of Virginia as a place for students and the UVa community to gather over great coffee. Over the next several years, the company added shops on Charlottesville's downtown mall and in nearby Crozet. All three shops eventually rebranded as Grit Coffee to reflect the industrious nature of the company and the customers it serves. In 2016, Grit added a fourth location in The Shops at Stonefield on Rt29 in Charlottesville.